{ WEB DESIGN }
Dalla
THE BEST IN WEB
APRIL 2025
DALLA INDUSTRIES
{ Creative Director }
JESSICA HAYES
{ Design Lead }
LEON EDWARDS
{ Senior Designer }
SAM REYES
{ Producer }
MARK DE BARRA
{ INTRODUCTION }
“Rivers of Neon” is a cross-platform photo story mapping nocturnal urban life through layered media. It unfolds in three movements: a short film tracing rain-lit avenues; social carousels designed to amplify micro-stories; and a lightweight microsite, arranging images, field notes, and ambient audio into navigable chapters for deeper, slower viewing.
Motion communicates cause and effect. Use easing curves that resemble real movement—ease-out for arrivals, ease-in for departures—and keep durations short (150–250 ms for simple UI changes). Animate properties that reinforce structure: opacity, scale, and position, not gratuitous rotations. Respect reduced motion settings and provide non-animated fallbacks. Avoid animating color only; it can create flicker and accessibility issues.
{ READING LIST }
